If you're a business owner, you need to know how to claim your business and manage it on Yelp. This will help you gain reviews and keep your page in front of potential customers. Getting reviews from happy customers is one of the most important ways to build Yelp profile. But be aware that not all positive reviews are created equal.
Yelp for business owners provides various features to help you manage your page, interact with customers, and even post ads. But before taking advantage of these features, you'll need to create a business profile on the site. The first step is to create a free business user account on Yelp for business owners' websites. You'll also need to verify your account by phone or email before using the profile to its fullest potential.
Once you've established your business user account, you'll be able to start adding photos and media content to your page. This includes your logo and photos of you as a business owner. You can also add categories to your page, which will appear on search results when potential customers search for your type of business in a specific location. You can also add service offerings tied to the business's categories.
Yelp is one of the largest user-generated review sites, and it's also a great way to grow your business. It's so crucial that 97% of customers purchase after visiting a business's page on Yelp. Claiming your business on Yelp is the first step to using the platform for your business. This will give you a free profile, access to 20+ free tools and metrics, and the ability to manage your page.
Once you've claimed your business, provide accurate business information. This includes your address (or service area), phone number, website, and operating hours. You can even add a description to your business profile, which will appear on your page and help visitors decide whether to visit. Yelp moderators review these descriptions before they appear on your page. If you'd like to change them, you can do so for $1 a day.
Yelp is a great place for getting new customers for your business. It's second in our list of sites that consumers use to research a local small business, and customer reviews data shows that 97% of people purchase after visiting a Yelp page. To maximize your impact on Yelp, it's essential to manage your business page properly. This includes adding content, responding to reviews, and more.
Managing your business page also means taking advantage of other Yelp tools, including the Calls to Action feature, Deals, and Gift Certificates. These features are free to business owners with ten or fewer locations and are part of the Yelp Ads program. A business page manager can also share their access to the page with up to 15 additional users, but each user must create their Yelp for the business owner account to gain access. To do this, go to the "User Management" section of Yelp for business owners' websites and click "Invite a User."
When a customer leaves a review on Yelp, it's essential to respond promptly. This will ensure that customers feel noticed and increase the likelihood of them leaving another review again. Responses should be positive and show appreciation for the reviewer's feedback. This will encourage customers to continue their patronage and refer their friends to your business.
If a negative review has been left on Yelp, try to reply as quickly as possible so that you can address the issue and fix it. This will help to improve your customer service and reputation on the site. If you're not satisfied with a negative review, Google and Yelp both give the option of requesting that it be removed from your page. Be prepared to provide evidence that the review is wrong or inaccurate, and remain calm and professional in your response.